Business Plan/Pitch [Rubric] One Page Business Plan

What is a business plan? -Off Site Example: http://www.money-and-kids.com/support-files/teen-business-plan.pdf
A business plan is a written document that describes an idea for a product and/or service and how it will make money. It includes your marketing plan as well as estimates for revenue (sales), expenses, and how to make a profit.


Now, open Microsoft Word and add the following: [Header] with your First, Last Name and 8a or 8b-#.  Next, Add the title: "Business Plan"  Under that add the following Question with your answer:  Remember, investors and mentors expect ENERGY and DEICATION from entrepreneurs.


( Goal Setting)
Logo and Branding
1. What is your name and the name of your business? (Hello my name is Roderick and I am President and Founder of ______________.)  I am seeking your advice (feedback) about my business (plan). 
(Naming your business is one of the most fun parts of being an entrepreneur! Choose a name that makes sense for your business and is also catchy and easy to remember.

Guess the LOGO - Game v.1 | v.2 | v.3 |  Is it legal?  US Patent and Trade Mark Site | Trade mark Search Link | LOGO / Branding your company | Domain Name Search |

Tagline Development

( Problem Solving )

Open Microsoft Word and be sure to put your name and company name at the top of the document.  Save the document as Business Plan.
Now...
2. Describe how you came up with your business idea. Let your passion come through!  (Explain who or what inspired you.)  This is where you tell your
story as a 13-14-15 year old boy or girl with a dream or vision for the future. Talk a little about yourself and your achievements in a way that we know this is a calling for you and you feel compelled to start this business.  It is okay to sound confident and sure of your idea.  Remember, an entrepreneur is self confident, goal oriented and sets high standards for themself.  They also don't give up.

What makes you unique?  Tell me about your family and how you came to understand your own passion in life?

(Lego Toy Cost Lesson [PDF])

3. Part I: What need or problem will your business meet or solve?  Exactly what are you selling?
    Part II:  Explain your business in
detail. What is it all about? How will your business work on a day to day or week to week basis?
    Part III:  How will your business make money?  What is the cost of your product or service?  How much profit do you expect to make?
    Part IV:
 
What goals do you have for your business now and in the future?  Remember you must learn to walk before you run.

3.5 Pricing your product.  - http://www.entrepreneurial-insights.com/understanding-marketing-mix-concept-4ps/
    Part III:  Know how your business will make money!  What is the cost of your product or service (break this down into each part like paying for the product, shipping the product, packaging the product, and time to make the product?  How much profit do you expect to make?
    Part IV:  What goals do you have for your business now and in the future?  Remember you must learn to walk before you run.

Vision and Mission Statement
What is your company's ultimate goal or vision?  How will you achieve or accomplish your vision (this is called your mission statement)?

4.  Who are your
customers?  Narrow your target to a specific group and tell why you selected that group?  Give a description of your customer profile such as their age range, male or female or both, and their interests that are similar?  Example, all male teens and love to play video games. 

(Market Research Lesson Plan)
 Market Research - Have a Plan Video (BizKids Video 1)

What is one question you would like to ask your potential customers?

Research- Part of the business plan - (BizKids Video#2)


Knowing your competition is critical. What do you think is the most important thing to know about your competition?  


5.  Who will you need to
help you start your business?  (Will you be able to do all the work yourself, or will you need help? If you need help, will you get friends or family to assist? What will you have them do?) Will you pay them?    

6. How much money do you need  to start your business? How do you plan to raise that money?  Provide a detailed list of all the costs and why you need each item.  Will you borrow money, raise the money, or something else? Explain.)

 BizKids 4 P's of Marketing
7. Describe how you plan to market and sell your products and/or services.

(How will you spread the word about what your business has to offer? Will you sell the product or provide the service out of your home? Will you create a stand, take orders over the web
{*(HTML/CSS) Website Coding} and deliver, or provide the service at someone else’s home?)

(Product, Price, Distribution, & Promotion Mix)

8. Explain what will make your business different or unique from your competition and why it is your company is likely to succeed.

(Check your competition out and now describe what will make your business different than the others. What will set your business idea apart and makes it better? What do existing products/services not ofer that yours will? Why will someone want to buy from your business? How will you encourage more and more people to buy what you sell?)  Note, be able to explain why your competition has been successful and what they have accomplished.  Successful competition is an advantage.  They are proof your business model and or concept works.
Why will people buy it?

( Invention/Brainstorming Lesson )

How is your company going to compete?





10. Giving back: How will your business help a community, charity, or another organization that is meaningful to you besides have a great product or service?
How might your business have a positive effect on your community (besides your great business).  Will you help a charity or organization? Will you donate money to a good cause?  How do you plan on doing this good for your community?


10. What is the most important lesson you’ve learned through this process of building a business?


11. Optional: Is there anything  else to be said that will help the "Sharks" understand your business? If so, explain here.
(Is there something else you want to tell us, but you’re not sure where to put it? Here’s your chance to explain!) 

12. Optional:
Do you want to show Website, sales report, company logo and tagline, example of your product?

Giving the Pitch -

  • Voice - a good voice can be clearly heard and the words easily understood.  It should move from one pitch level to another for emphasis and should have a variety of rate and volume. Pause at times.  Slow down.  Don't talk too fast.
  • Delivery - Speaker should speak with enthusiasm and assurance. (This comes with lots of practice)
  • Physical - Speaker should use gestures with hands but not sway or put hands in pockets nor should you use hands and feet to distract from the message.
  • Preparation - Does it show the speaker practiced or did not practice and is just reading their speech?
  • Eye contact- Did the speaker make connection with the audience using eye contact?
  • Smile - Did the speaker use genuine, friendly facial expressions like smiling?
  • Organization - Did the speech show thoughtful sequence or a beginning, body and an end?

Writing the 4-5 Minute Shark Tank Pitch:

Double Spaced Speech: 500+ words

  • Introduce yourself.
  • Include a fact about your industry (real or perceived- How big and/or important is your industry?)
  • Tell your story and it must be compelling and strong
  • Must include some background of what makes you qualified in that business
  • Must explain why people love, need or want your product or service
  • When you present you must show energy, passion, and enthusiasm using voice, face, eyes, and gestures

Must answer the following questions in your speech:

  • Who are your customers?
  • How will you run your business?
  • What are the costs associated with your business?
  • How will you market (get the word out) about your business?
  • What is unique about your business?
  • How will you give back to your community?
  • What goals do you have for your company?

 

Business Pitch Outline:
1.  Who are YOU?
2.  Tell the STORY behind your business.
3.  Describe the DETAILS of your business.
4.  What are your CUSTOMERS like?
5.  Who will you get HELP from?
6.  Talk about the FINANCE of your company.
7.  Tell how you will MARKET and sell your product.
8.  What is UNIQUE to your competitors? 
9.  How will you GIVE BACK to your community?
10. What LESSONS have you learned so far? 

Temp Groups:

Teams 8A:

  1. Josh and Amanda - Jayden and Matthew Wilson
  2. Sarah Fisher and Makenzie Hoyt - Amanda and Amanda
  3. Garrett and Thomas - William and Jeremiah
  4. Emily and Simran - Mazin and Tramel
  5. Sara Blakely - Venusly - Renee
  6. Mo - Ajay
  7. Mahek - Amanda N.
  8. Jeewaka - Carson
  9. Kailyn - Alie
  10. Yonatan - Jalen
  11. Cora - Ziyan

Teams 8B:

  1. Trace - Udhamroop
  2. Lillian - Kaliena
  3. Lauren Blaylock - Tiffany
  4. Brooke - Tate
  5. Lekshmi - Sophie
  6. Abbas - Safi
  7. Tyriq - Michael Wilbanks and Eric and Matthew
  8. Laren Bennett and Marlo - Mary and Kelsey
  9. Connor and Garret - Daniel and TJ
  10. Chase and Bernard and Daniel - Mustafa and Emilio
  11. Eric and Matthew - (see above)
  12. Raven and Christina - Hebah and Katie

 

Class Survey

Shark Tank 2014 - Rounds I, II, III, & IV
Fill out this Media Release form for our Shark Tank Event

Pitch Rubric

(Double Spaced Speech: 500+ words

  • Introduce yourself.
  • Include a fact about your industry (real or perceived)
  • Tell your story and it must be compelling and strong
  • Must include some background of what makes you qualified
  • Must explain why people love, need or want your product or service
  • Must show energy, passion, and enthusiasm using voice, face, eyes, and gestures

Must answer the following questions:

  • Who are your customers?
  • How will you run your business?
  • What are the costs associated with your business?
  • How will you market (get the word out) about your business?
  • What is unique about your business
  • How will you give back to your community?
  • What goals do you have for your company?

 

 

  • Did you read and following the suggestions of "How 2B a Pro"?
  • Did your pitch include all 10 elements of the "Pitch Outline"?
  • Did you talk about what you have done so far (include sales you have made)?
  • Did you smile and show enthusiasm in your pitch?
  • Did you project your voice but also talk slow with pauses?
  • Did you make consistent eye contact with the audience?

    Note: Use of hand gestures but keep hands out of pockets, no dancing (swaying), pause and take a breath after thoughts or before you read a quote.


Taken from: BizKid's How 2B a Pro: How do you make a great first impression with a customer or investor?

What you have on the inside is what truly matters, but if we look sloppy, our passion and message won’t shine through. Your appearance shouldn’t be a distraction – it should communicate that you are responsible, and you care about the interaction with the customer in front of you. Here’s a few specific questions to ask yourself before your next meeting:
APPEARANCE

COMMUNICATION

Talking to adults, or customers of any age, can feel intimidating, but be confident. You’re a BizKid. You are no average teen. People will enjoy hearing about your idea. Here’s a few pointers to being an effective communicator:

  1. Practice a firm handshake. This is communication through body language. A firm
    handshake communicates confidence and pleasure in meeting someone.
  2.  Look ‘em in the eyes! Customers are more likely to trust someone that looks at them
    directly, instead of at the ground.
  3. Smile! When people perceive you are excited about your idea, they will be too!
  4. Listen. Everyone likes to be heard. Ask people about their lives, then tailor your pitch to
    their needs.
  5. Practice. Practice. Practice. The more you practice your pitch or personal introduction, the
    more comfortable you’ll feel, and the more effective you’ll be. “Winging it” is not wise.
  6. Avoid “filler words.” Terms such as, “like,” “um,” and “uh” are like poison to
    communication. The more you practice, the more these will disappear.
  7. Be efficient. No idea is good enough to keep someone’s attention for longer than
    they were expecting. We all tune out at some point, so be aware of your time.
  8.  Be thankful. Thank the person for their time, and smile as you leave.

Other Materials and Lesson Plans:


Shark Tank Tools
1.  Pitch Guidance
2. Pitch Evaluation


Shark Tank Video Dec. 2014

Kim - Daisy Cakes
  1. How important is enthusiasm when presenting an idea and Why?
  2. Packaging and delivering your product is a very important part of a business.  How will your deliver or package your product?
  3. How will you get your customers?
  4. Who will you get to help you with your product/service?
  5. What is the goal for your business?  Do you want to just keep it very small or something more?
DaisyCakes Followup
  1. Mistakes will occur but without them, it is very hard to truly grow.  Why do you think you grow more from failure than success?
Tiffany - AVA the Elephant
  1. Why do people NEED your service or product?
  2. What did Barbara mean when she said "anyone with the right PRODUCT and the right PERSON can succeed?"
  3. Should she have countered the offer with more money or a lower percentage?  Why or why not?
Quame- Gift Card Resell Company
  1. You have a story just like Quame.  What makes you unique?  Tell me about your family and how you came to understand your own passion in life?
  2. You must solve a problem if you are to be successful as a business owner.  What is the problem you are going to solve?
  3. Numbers are CRITICAL to a business.  You MUST start researching what your competition is selling your product/ service along with what it will cost you to do business.  What do you project you can sell your good for?
  4. Would you take the deal or not and why?
Wild Squarel Nut Butter
  1. Erica and Keely began with a warm hello stating their names and their company name.  They then explained when they started the company and exactly what they wanted from the Sharks.  Finally, they stated what specifically about their product they loved.  In the space below, explain what you love about your product/service.
  2. These young girls gave an overview of each product.  Explain in general terms what is your product/service(s) in 2 or more sentences?
  3. The cost of your product or service is very important to determine.  How much is your time worth?  They are only making $1 per jar.  Do you think it is worth their time to do this business and why or why not?
  4. Getting help from others is very important.  Name some people or organizations outside your immediate family that could help you?
  5. They both have goals for their life and their business.  What is your goal for your business?
  6. Would you accept the deal and tell why or why not?
Inventioneers
  1. Nothing wrong with a skit but what is one thing that could go wrong?
  2. They did a great job showing practice and explaining why their invention is worthwhile.  Do you have an invention you would like to see in production?
Mo's Bows
  1. Do you have someone you idol or wish you could be like in your "passion" area or business idea?  If so, who?
  2. Finding your passion is one key to a successful life.  Do you think you know yours?  What is it?
  3. They talked about margins.  If Mo can make the bow tie for $10 and sell for $40, what is his "margin?"  (hint?  Subtract).  This is called his gross profit.
  4. Where would you like to be professionally in your life in 10 years?
Bounce Bootcamp Thomas

Make sure they know what a franchise is before starting the video

  1. Is there some way you can demonstrate your product or service so the Sharks can see and understand your business?
  2. How will you make money?  Be able to talk about the different ways you will make money and the different products and services you will offer.  Don't just sell cookies by the dozen.  Come up with more than just that. So, what is your plan for making money?
  3. The business model of a franchise is not always a good way to grow your business.  What is your model for your business to grow or how do you plan to succeed in your business?
Simple Sugar
  1. Her pitch was relatively short but her smile and story said it all.  She explained the why and how the company started and where the company is now.  What is your story behind your product?
  2. What is another advantage of being an entrepreneur besides being your own boss?
  3. Do you have DRIVE and PASSION for your company?  If not, then why not? If so, then why?
  4. What made the Sharks say she had such a good pitch?  What were the key points that made it so good?
SnapCaps
  1. Make sure you are doing what you love and you will never work a day in your life.  Remember the story behind Caine's Arcade and his use of cardboard boxes. Are there things at your disposal that could aid in your passion?  If so, what are they?
   
 
  This site was created by Roderick Hames
for the primary purpose of teaching and demonstrating computer & business skills..
Any distribution or copying without the express or written consent of
Alton C. Crews Middle School or its creator is strictly prohibited.
***
Any questions, comments or suggestions concerning
this simulation or this handbook should be forwarded to
Roderick Hames, Computer Science / Business Education Teacher
copyright ©1997-2014, last updated November 05, 2016 Alton C. Crews Middle School: CS Dept